Title Tags 101

It’s 2013, and we’re still talking about title tags. But more specifically, we’re mostly talking about how horribly many e-commerce websites deal with title tags. Title tags are only the most powerful tag on the entire page, yet we often treat them like a random girl’s phone number from a long night at the bar… write it down once and then never look at it again. Title tags are SEO 101 (or 001, really). They convey the keyword relevance for the associated page, along with providing the source for text shown in the SERPs. A.k.a. they are really important in search engine marketing.

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Top 5 E-Commerce Business Solutions to WordPress Challenges

WordPress is an open source, popularized, robust personal publishing platform that can be utilized to drive the most simplistic blog, the most niche-minded social community, and the most omnipresent e-commerce powerhouse — often all at once. It being a favorite among both non-technical users and masses of developers trying to launch every kind of “me too” website imaginable has also introduced some issues. When code becomes popular, strife ensues. And, so, while WordPress has enjoyed its phenomenal growth, so has the knowledge-work black-market. Thanks to countless regimes of organized, overseas hacker groups, your WordPress installation is simultaneously a slaved-over work of art, and a platform waiting in line to be artistically un-worked. In short, there are a variety of problems that come from using WordPress, and if you’re inexperienced, the most effective e-commerce business solutions to these issues can be a bit tricky.

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Online Sales Tax – How Amazon Is About to Screw Most Everyone (Again)

The United States Senate has passed legislation that will force e-retailers to collect online sales tax. In an event rarer than seeing a good-looking mullet, the bill even has wide bipartisan support, passing 67-27 — a landslide in the recent filibuster-happy Congress. No one can predict yet how the insane asylum laughingly called the U.S. House of Representatives will vote on it, but it seems likely that even those cantankerous wack-jobs are going to pass it. And President Obama has indicated his support of it. All of this political gobbledygook means that soon every business that takes in more than $1 million/year in out of state income will have to add on a sales tax to each and every purchase. Take a deep breath. And another. Calm yet? Neither are we.

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Why Social Media Marketing is Run by the CEO’s 19-Year-Old Kid

Let’s try this: It’s 1921, America’s 145th birthday, and you’ve just been born. You’re barely a kid when World War II rolls in, but some have already started calling you a man, and you think it’s high time you proved it. You fight for your country, win the day, and come home knowing you’ve done your part for history. You work hard, you work so hard your hands feel like bone and gristle with a little bit of ground beef to hold them together at the end of the day, at the end of each passing year, and you add more accomplishments to your life. A house. A family. You put two daughters, smarter than you ever dared imagine, through college. Time begins to slip, and pretty soon you’re in the 1980′s, and you don’t know what in the hell happened. It’s all Glasnost and Perestroika and guys in pink shirts and Ray Bans making more in a week than you did in a year. And one Christmas, as an entrée to this brave new world, your daughters pitch in and buy you a VCR. You don’t know what you’re supposed to do with it. All you know is that it keeps flashing “12:00″ on its front display. You don’t really care what the VCR is or what it does, it’s just a nice gift, but that damn flashing “12:00″ is driving you nuts. So one day, when you’ve finally managed to get the grandkids over, you give up your pride for five seconds, the first five seconds like that you’ve ever allowed for, and ask the youngest to fix it. He smiles that big grin of his, the one that reminds you of his mother, and he puts the correct time on the VCR like it was nothing. Because to him, it was. Because to him, this whole world was cut from the cloth ready for him. He’s just too young to know that yet.

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No, That Web Traffic from China is Not Real

China is posed to become the largest economy in the world. They have one of the world’s fastest growing consumer bases, with a newfound aspiring middle class whose gluttony for buying stuff makes the materialism of the 80’s look like the lifestyle of a conservative nunnery. Yes, they have already overtaken the US in overall consumer trade value. And certainly none of this is hindered by the fact that the Chinese government gets to artificially set its own currency, which means for as long as they get to do that without any significant international backlash, they’re going to keep on growing and growing. They are poised and ready to become the new economic world’s overlord. (Which reminds me, I need to learn Mandarin…) But none of that, absolutely none of it, means that web traffic from China is going to help your business.

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Why Most Websites Have Left IE6 Out in the Cold

Microsoft Internet Explorer version 6 is a mess. And it makes the world a mess for the least of us (the lowly developers). Originally released in 2001, it’s now over a decade old, inundated with bloated crapware, and still maintaining a foothold in the many IT-spheres of corporate America — an institution magnificently administered by Microsoft Certified Solution Experts (MCSE’s for short) — many of whom have no idea what they’re doing because they chose to stop learning after graduating college – in 1984. Why this reality persists today is a great unknown (frugal licensing), and it’s vehemently lambasted and parodied without apology.

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Trending on Twitter – WTF Does it Mean?

WTF Is This? It's So Cute It's Ugly.

WTF Is This? It’s So Cute It’s Ugly.

So, trending on Twitter. Tweeting, twitted, #hashtag. Twitter followers, subscribers, administrators. WTF is all this nonsense? Likely, you’ve heard all the bad things already. What is Twitter but a mouthpiece for the great flocks of idiots out there who never passed 6th grade English? What can you say in 155 characters that could possibly be meaningful? What is it but an incomprehensibly stupid mashup of posts from morons like, “i cant belvie it!!1! #lol #justhappened #yolo” with a picture attached of the someone’s dog doing its business on the neighbor’s lawn. And that the same idiot has 100,000 followers laughing along. Good grief. (Of course, the bigger idiots get followers in the millions.)

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Those Google Ranking Algorithms Explained for the Least of Us

Google as seen from the perspective of an ant. Which is a slightly more important creature than you are to Google.

Google as seen from the perspective of an ant. Which is a slightly more important creature than you are to Google.

Let’s start with this: Your website does not operate in a free market. You did not open up a storefront on a street corner, put up a pretty sign with a catchy name, and wait for the oncoming traffic to park their cars and come inside. Your business operates online, its front doors are virtual, and those Google ranking algorithms decide who and how many of those paying customers get to stop by. It is not a free market, it is Google’s market, and you need to play by their rules if you are to survive.

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